The Hatter's Right Hand
Business operations, systems and design, all in one person. So you can stop being the backend and go back to being the brand.
If you want someone to fix your backend once and hand you the keys? This isn't that. That's Brand the Backend. DM me the word BACKEND and I'll sort you out.
But if you're the one holding every single piece of your business together, every week, and you're tired of being the CEO, the designer and the unpaid admin assistant all before lunch? Keep reading. Welcome home.
Right now, you think the problem is time.
Or discipline. Or that you just need a better planner, a better morning routine, one more productivity app you'll stop opening by Thursday.
It's not. The reason your business feels stuck has nothing to do with how hard you work.
You can be brilliant at what you do, genuinely, certifiably brilliant, and still be stuck. Because if you're busy running the backend, nobody's running the business.
"The face of your brand shouldn't be the one fixing the payment link at 11pm."
Here's what's actually happening: your brain does what brains do and deals with whatever's shouting loudest. The broken link. The client email. The post that has to go out today. The big stuff, the stuff that actually grows the business, keeps getting bumped to "next week".
That's not a discipline problem. It's a capacity problem. And you can't journal your way out of a capacity problem.
The Hatter's Right Hand takes the backend off your plate, without you having to explain everything twice, manage another freelancer, or hire three people to do one person's job.
Not because you can't do it. Because you shouldn't be.
The only OBM who'll also design your sh*t
Most OBMs run your systems. Most designers make your graphics. You end up paying for both, briefing both, and chasing both.
With me you get both in one place. Your operations, your automations, your sales page banners, your offer graphics, your email headers. One person who knows your business inside out, and who can actually make it look good too. In the OBM world, that's basically unheard of.
You're the CEO, the designer, the strategist, the copywriter and the tech support. Your sales page from two offers ago is still live. There's an onboarding email sitting in drafts. You're paying for four platforms and using about a third of one.
Your emails go out. Your sales pages are current. Your new offer has a banner before you've finished your brew. Your systems run themselves, and you know exactly what you're paying for and why.
"My socials are all scheduled for next week. Clients are doing well. This is the first time since setting up a year ago where I'm actually sat here twiddling my thumbs wondering what I can do today 😳"
"Omg Sarah, these are UNREAL. You have nailed what I am trying to do here. Like somehow taken it from my brain and completely brought my brand to life!! Can't believe how quickly you did all this too, you're incredible! Content ideas already FLOWING now I have these beautiful visuals. This is more than just graphics, this is a whole new identity. Thank you queen! 👑"
Most VAs do the tasks you give them. Which is lovely, until you realise you're still the one working out what the tasks are, what order they go in, and why the thing you asked for last week didn't work.
That's not support. That's delegation with extra steps. You're still the business brain, you've just added a middle woman.
You don't need another pair of hands. You need someone who thinks.
The Hatter's Right Hand gives you my brain as well as my hands: someone who spots what's broken before you do, tells you when a system isn't worth what you're paying for it, and pushes you in the right direction when you're about to wander off down another rabbit hole.
Here's exactly what you get when you hand me the keys
Every retainer is built around your business, so no two look the same. Here's what's on the table.
I think so you don't have to (as much)
My brain, my knowledge and me nudging you in the right direction. I don't just tick off tasks. I tell you what should be on the list in the first place.
Automate the f*ck out of your business
CRMs, funnels, payment links, onboarding sequences, email automations. If it can run without you, it will. I work in HeyClients (my top recommendation), Kajabi, Systeme.io, Notion and Asana, and I can learn any new system you're on.
Make the tools you pay for earn their keep
I'll check every system you're paying for is actually working for you and is worth the money. If it isn't, we fix it or bin it.
The bit most OBMs can't do
Offer graphics, sales page banners, email headers, content design. All included, all on-brand, all made by someone who treats design as psychology, not decoration.
All the bits that fall down the back of the sofa
Scheduling your posts and emails, community reminders, offer suite support and the ad hoc jobs that pop up every week.
Me in your corner, Monday to Thursday
Your own private Telegram group with me. Questions, voice notes, "is this a terrible idea?" moments. No waiting until next week's call.
We set the plan together
A monthly 1:1 call where we set your goals and to-do list, plus Telegram "power time" every other Monday to get the big stuff moving.
See what's done without chasing anyone
Every task tracked on a shared Notion board, so you always know what's happening, what's done and what's next.
A whole rabbit hole of resources, on tap
Full access to my online business operations vault: downloads, trainings, AI prompts and more, all there to support you in your business between our calls.
We always start with a 3-month retainer, so we can make sure we're cool with each other. If we are (and I suspect we will be), we move onto a 6-month retainer.
What happens when someone else is holding the backend
"I've just looked at the data and in the past week I've had 5 calls booked from Instagram and they all paid. The majority were stone cold leads where I didn't even speak to them in the DMs before booking and a couple were non followers. They literally saw my content and booked a call. This has never happened before!!! 🥳🙌"
"I'm just sat here completely stunned. Genuinely speechless. What the actual f*ck."
"I've just checked my Calendly and I've only got 2 spaces left for calls this week because everyone keeps booking! I might have to open up some more. Or raise my prices 🤔"
"I can't afford an OBM yet."
You're already paying for one. It's you, and you're very expensive, because every hour you spend fixing automations is an hour you're not selling.
"I don't have time to train someone."
You won't have to. I already know the platforms, and I learn new ones fast. You give me access and decisions. I do the rest.
"I tried a VA and it didn't work."
Most VAs need you to be the brain. I bring my own. That's the whole difference.
No more being the backend operator. No more paying for tools you don't use. Just your business, actually running, with you back where you belong: the face of it.
This isn't admin support from someone who just ticks boxes
I've got a psychology degree and a Master's in Behaviour Analysis. Before I built Mad Hatter Branding, I worked as an expert witness in SEN tribunals, which basically means I spent years building systems around how humans actually behave, not how we wish they would.
That's exactly how I build your backend. Systems that work with how you and your clients actually behave, so they get used instead of abandoned. Not busywork. Not "I've done what you asked". Actual thinking.
I'm Sarah, though in here you'll know me as the Mad Hatter.
This is for you if…
"I'm doing everything myself: content, design, strategy, admin."
You've got a sales page, a funnel and an email list, and you're the only one holding any of it together.
You're paying for HeyClients, Kajabi, Canva Pro, Notion and three other things, and you're honestly not sure half of them are doing anything.
You've had a VA before, but you still ended up being the one who had to think of everything.
You'd rather spend your time selling, creating and being seen than fixing a broken automation at 11pm.
You're ready to hand over the keys and trust someone with them.
You need to control every pixel and struggle to let go, or you're not ready to give access and make decisions. This works because you trust me to get on with it.
"You BABE AND HERO. This is what I neeeeeedddd 😭😭 I love you. Thank you."
"You are mega talented Sarah. So pleased we're working together on this 🫶"
"OH! Should say I would love to re-sign with you btw xx"
You asked, I answered
What's the difference between a VA and an OBM?+
A VA does the tasks. An OBM runs the operations, works out what the tasks should be, and makes sure the systems behind them actually work. With me you get both, plus design.
Which platforms do you work with?+
HeyClients (my top recommendation), Kajabi, Systeme.io, Notion and Asana. I can learn any new system you're on, so if yours isn't listed, ask.
Do I have to switch to HeyClients?+
No. I'll work with what you've got. But if your current setup is costing you more than it's earning, I'll tell you straight, and HeyClients is usually where I'd point you.
Why do you start with 3 months?+
Because we both need to know we're cool with each other. Three months is enough to get your systems sorted and see real momentum. After that, we move to a 6-month retainer.
How do we communicate?+
In your own private Telegram group, Monday to Thursday, plus a monthly 1:1 goal-setting call and power time every other Monday. Everything is tracked on a shared Notion board.
How is this different from Brand the Backend?+
Brand the Backend is a one-off build: I fix your backend for up to 3 offers in a month and hand it over. This is ongoing: I'm in your business every week, keeping it running and moving forward.
Is graphic design really included?+
Yes. While we're working together, you get whatever design work you need for your launches: sales page banners, email headers, offer graphics, the lot. No separate designer, no extra invoice, no briefing two people.
"You shouldn't be the face of your brand and the person holding the duct tape."
Sarah is the brand strategist and OBM behind Mad Hatter Branding, where she treats branding and business operations as psychology, not decoration. With a psychology degree, a Master's in Behaviour Analysis and a background as an expert witness in SEN tribunals, she's spent her career explaining why people do what they do, then pointing that same thinking at funnels, systems and the backend chaos that quietly holds businesses back.
She believes the woman people buy from shouldn't also be the woman fixing the payment link at midnight, and that the right systems, built by someone who actually thinks, give you your brain back.
Welcome down the rabbit hole. Let's get your business running without you holding every piece of it.
If you're running the backend, nobody's running the business.
You can be brilliant at what you do and still be stuck under the admin. One right hand changes that. Not by making you work harder. By making sure you're finally working on the right things.
Two spots. November is the last one at £375. December is £450.
Still not sure? DM me the word OBM and ask me anything before you book.