The 4-step exercise. Brainstorm 20 ideas, score them out of 30, run the charity shop test, and write your meaning sentence. Where to put it so people actually notice.
When someone sends you a photo of "your thing", it tells you three things.
1They remember you.
2They think of you offline.
3And they want you to know.
That's a relationship, and it's where word of mouth starts.
The acorn moment π°
In my previous business, my thing was acorns. Then people started sending me acorns. Photos of them on walks, little acorn trinkets, the lot. That's when I knew the association had landed.
Now it's teacups, and yes, they send me those too.
You're showing up every single day. And she still forgets you an hour later.
You post. You go live. You answer every comment. And somehow, when she's finally ready to buy, she books with the woman she "just kept seeing everywhere."
It's not because that woman is better than you. It's because her brand had a hook that followed your client off the app and into real life.
π
The supermarket
She spots lemons on offer and thinks of her favourite copywriter.
π¦
The school run
A kid's rubber duck keyring. Instant reminder of that cheeky coach she follows.
β
The charity shop
A mismatched teacup on the shelf. "That's so Sarah." Photo taken, DM sent.
Your tagline gets read. Your teacup gets remembered.
Rent Free Branding shows you how to choose that one everyday object, attach it to you on purpose, and let the world do your marketing for you while you're making the tea.
Branding is psychology. I just happen to have the degrees to prove it.
I'm Sarah, the Mad Hatter behind Sarah On Branding. Before I spent my days in Wonderland, I studied how people think, learn and form habits. That's what I bring to every brand I touch.
This isn't "pick something cute." Every step in this training is grounded in how memory and association actually work, explained like we're chatting over a brew.
Psychology degreeHow brains notice, store and recall what they see
Master's in Behaviour AnalysisHow neutral things gain meaning through pairing and repetition
Former expert witnessIn SEN tribunals: explaining complex behaviour clearly to people who need to act on it
The Wonderland MethodCreator of my 9-pillar branding framework for women entrepreneurs
Rent Free Branding
You asked, I answered
"Isn't this just about cute props?"
Nope. Props are the delivery, not the strategy. Your object has to connect to a feeling, your story and your ideal client, or it's just decoration. That's why we score it, test it and write a meaning sentence before it goes anywhere near your feed.
What if my niche is really serious? Won't an object feel silly?
Objects carry feelings, and not every feeling is cheeky. Candles feel calm. Acorns feel like growth. We start with the feeling you want people to have, then find an object that matches it, so it will feel like you, whatever your niche.
I already have a brand. Do I need to start again?
Not at all. Your visual association sits alongside your existing logo, colours and fonts. It adds to your brand, and it works harder than any of them. No rebrand needed.
How long does it take?
The training is designed to be watched in one sitting with a cuppa. The exercise takes about an hour more, and you can have your object in three places by the end of the week.
Do I need to be on Instagram?
No. It works on any platform, in your emails, at events and in person. The whole point is that it lives offline.
What if someone in my niche already uses my object?
Then it's not your object. That's exactly what the "Ownable" check is for. The training shows you how to spot this early and find something that's yours alone.
Can I get a refund?
As this is a digital product with instant access, all sales are final. If you're unsure whether it's right for you, drop me a DM and I'll tell you straight.
βYou're after a quick hack instead of a long game
βYou'd rather blend in with your niche than stand out in it
Platform-proof by design
Instagram changes its mind weekly. Teacups don't.
Your visual association works on any platform and, more importantly, off all of them. It's built on how memory works, which hasn't had an update in quite a while.
01
Dual coding
Pictures are stored as an image and a word, so they stick twice as hard.
02
Pairing
A neutral object gains meaning by turning up with you, again and again.
03
Distinctiveness
An asset only works if it's unique to you and known for being yours.
04
Frequency illusion
Once they link it to you, they start seeing it everywhere.
Meet the founder & CEO
Hey, I'm the Mad Hatter
Sarah is the brand strategist and designer behind Sarah On Branding (Mad Hatter Branding), helping women entrepreneurs build brands people remember.
With a psychology degree and a Master's in Behaviour Analysis, she treats branding as psychology rather than aesthetics. She's the creator of The Wonderland Method and she'd very much like you to send her a picture of your teacup.
The 4-step exercise. Brainstorm 20 ideas, score them out of 30, run the charity shop test, and write your meaning sentence. Where to put it so people actually notice.
When someone sends you a photo of "your thing", it tells you three things.
1They remember you.
2They think of you offline.
3And they want you to know.
That's a relationship, and it's where word of mouth starts.
The acorn moment π°
In my previous business, my thing was acorns. Then people started sending me acorns. Photos of them on walks, little acorn trinkets, the lot. That's when I knew the association had landed.
Now it's teacups, and yes, they send me those too.
You're showing up every single day. And she still forgets you an hour later.
You post. You go live. You answer every comment. And somehow, when she's finally ready to buy, she books with the woman she "just kept seeing everywhere."
It's not because that woman is better than you. It's because her brand had a hook that followed your client off the app and into real life.
π
The supermarket
She spots lemons on offer and thinks of her favourite copywriter.
π¦
The school run
A kid's rubber duck keyring. Instant reminder of that cheeky coach she follows.
β
The charity shop
A mismatched teacup on the shelf. "That's so Sarah." Photo taken, DM sent.
Your tagline gets read. Your teacup gets remembered.
Rent Free Branding shows you how to choose that one everyday object, attach it to you on purpose, and let the world do your marketing for you while you're making the tea.
Branding is psychology. I just happen to have the degrees to prove it.
I'm Sarah, the Mad Hatter behind Sarah On Branding. Before I spent my days in Wonderland, I studied how people think, learn and form habits. That's what I bring to every brand I touch.
This isn't "pick something cute." Every step in this training is grounded in how memory and association actually work, explained like we're chatting over a brew.
Psychology degreeHow brains notice, store and recall what they see
Master's in Behaviour AnalysisHow neutral things gain meaning through pairing and repetition
Former expert witnessIn SEN tribunals: explaining complex behaviour clearly to people who need to act on it
The Wonderland MethodCreator of my 9-pillar branding framework for women entrepreneurs
Rent Free Branding
You asked, I answered
"Isn't this just about cute props?"
Nope. Props are the delivery, not the strategy. Your object has to connect to a feeling, your story and your ideal client, or it's just decoration. That's why we score it, test it and write a meaning sentence before it goes anywhere near your feed.
What if my niche is really serious? Won't an object feel silly?
Objects carry feelings, and not every feeling is cheeky. Candles feel calm. Acorns feel like growth. We start with the feeling you want people to have, then find an object that matches it, so it will feel like you, whatever your niche.
I already have a brand. Do I need to start again?
Not at all. Your visual association sits alongside your existing logo, colours and fonts. It adds to your brand, and it works harder than any of them. No rebrand needed.
How long does it take?
The training is designed to be watched in one sitting with a cuppa. The exercise takes about an hour more, and you can have your object in three places by the end of the week.
Do I need to be on Instagram?
No. It works on any platform, in your emails, at events and in person. The whole point is that it lives offline.
What if someone in my niche already uses my object?
Then it's not your object. That's exactly what the "Ownable" check is for. The training shows you how to spot this early and find something that's yours alone.
Can I get a refund?
As this is a digital product with instant access, all sales are final. If you're unsure whether it's right for you, drop me a DM and I'll tell you straight.
βYou're after a quick hack instead of a long game
βYou'd rather blend in with your niche than stand out in it
Platform-proof by design
Instagram changes its mind weekly. Teacups don't.
Your visual association works on any platform and, more importantly, off all of them. It's built on how memory works, which hasn't had an update in quite a while.
01
Dual coding
Pictures are stored as an image and a word, so they stick twice as hard.
02
Pairing
A neutral object gains meaning by turning up with you, again and again.
03
Distinctiveness
An asset only works if it's unique to you and known for being yours.
04
Frequency illusion
Once they link it to you, they start seeing it everywhere.
Meet the founder & CEO
Hey, I'm the Mad Hatter
Sarah is the brand strategist and designer behind Sarah On Branding (Mad Hatter Branding), helping women entrepreneurs build brands people remember.
With a psychology degree and a Master's in Behaviour Analysis, she treats branding as psychology rather than aesthetics. She's the creator of The Wonderland Method and she'd very much like you to send her a picture of your teacup.
